Here are a few tips if you run your own campaign:

• Create landing pages for your keywords and send each visitor to the appropriate page and not to your home page. If I am searching for a specific fishing reel such as a Shimano Tiagra 80, your ad should direct me to this exact page and not the home page of your tackle site.

• Geo-targeting can save you huge amounts of budget and produce leads to the customers by areas your serve. In a recent case study, we setup a campaign for a client where they only serve the Southeast United States. It would be purely unintelligent to show ads and to visitors outside Florida, Georgia, Alabama, etc. So by setting up a geo-targeted campaign, we can display the ads only to those in within the targeted area.

• Increase your quality score. There are several ways to increase the quality score and convince Google you are giving their searches the best experience by clicking on your ads. Setting up mini campaigns with targeted ad variations and landing pages is a good start.

Creating and optimizing a PPC campaign is a daily job and requires you to check your statistics and make tweaks almost daily. Most of the time you are better off to put this in the hands of professional web marketing company such as ours to produce higher ROI’s.

Michael,

I just want to thank you for the excellent job that you did in designing our web page.  It is quite elegant and runs very efficiently.

Again, THANK YOU!
Harvey Fields

Allstate Moving and Storage

Working with Mike, and SFC Design Group has been a breeze from day one, especially due to my computer illiteracy. Mike has given key insights, and developed a product far superior to my competition on Lake Lanier. I have been given many compliments on my web page from first time clients, and GettinLuckyFishing.com serves as the number one selling factor for my Business. Thanks for making my dream of being a full time fishing guide on these Georgia lakes a reality.

Thanks,

Capt. Scott Collins

Lake Lanier Fishing Guide

In a recent opportunity, we had the pleasure to work with Alan of Allstate Moving and Storage Van Lines.   Allan had a pretty quick timeline, so we put together a plan of action to work within his expected time frame once the project started.  The old company website was your basic look that needed to be updated in order to capitalize on every visitor to the site.

The revamp to approximately 1 week from start to finish of the project.   Allan was in the office on the last day to make final payment and provide us with a few touch up details to the site.

We are confident that Allen’s marketing returns will increase dramatically with this professional web presence.  In today’s diminishing economy, online marketing can provide some of the highest returns if done correctly.  It starts with a professional website.

You may view the website live: http://www.allstatemovingstorage.com