Here are a few tips if you run your own campaign:

• Create landing pages for your keywords and send each visitor to the appropriate page and not to your home page. If I am searching for a specific fishing reel such as a Shimano Tiagra 80, your ad should direct me to this exact page and not the home page of your tackle site.

• Geo-targeting can save you huge amounts of budget and produce leads to the customers by areas your serve. In a recent case study, we setup a campaign for a client where they only serve the Southeast United States. It would be purely unintelligent to show ads and to visitors outside Florida, Georgia, Alabama, etc. So by setting up a geo-targeted campaign, we can display the ads only to those in within the targeted area.

• Increase your quality score. There are several ways to increase the quality score and convince Google you are giving their searches the best experience by clicking on your ads. Setting up mini campaigns with targeted ad variations and landing pages is a good start.

Creating and optimizing a PPC campaign is a daily job and requires you to check your statistics and make tweaks almost daily. Most of the time you are better off to put this in the hands of professional web marketing company such as ours to produce higher ROI’s.