Adapting modern search engine optimization techniques to your website may lead to a dramatic increase in traffic and profits. A clearly presented navigation menu can make or break your website in today’s competitive online market.Many web development companies are still missing the point on developing the navigation menu in text links and css (cascading style sheets). By effectively coding a text link menu, you allow search engines to read the link and page you are sending them to. The page loads will also be faster, as the site does not load images for the menu.
If you see a web design company that primarily uses images as navigation, I wouldn’t count them out right away, but ask them to show you sites they have done with a text link system and request it to be done in your upcoming project.
There are only so many web fonts to work with and you may find that a grungy website or graphically appealing site may be better suited with a cool font in the navigation (through image navigation). If you do this, it is highly advised that you put another navigation menu in the footer of the site using text links, effectively drawing a site map.
CSS is extremely powerful and you can control rollover colors, underlines, etc. all within one single file. This eliminates the need for javascript or flash to handle these components. This may also result in faster page loads.
If you are serious about good rankings in the top search engines, than have your site designed and coded accordingly. Here at SFC Design Group, we do several projects each month which involved revamping a poorly coded website to have several technical features such as this one. Most of our sites will always see a text link navigation system as we want our clients to have the edge and take advantage of high search engine rankings to increase revenues.
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