In our business, we do logos and corporate identity almost daily for our clients. We only offer custom logo design in one form, and that is Vector format done in Adobe Illustrator.Vector graphics use geometrical lines, points, and curves to draw images and artwork. The advantage of a vector graphic versus raster graphics is that you can expand the image or graphic as large as you want without losing resolution. This is highly important when printing business cards, brochures, and other forms of print marketing in 300 DPI.
For web purposes we use 72 DPI and a vector graphic may not be needed, however it is always helpful to provide your designer with the vector form of your logo.
Converting a logo from .gif or raster format to vector format can be quite the task depending on the detail in the art. While Adobe Illustrator now how a trace program, we don’t use it nor recommend it. It is best to redraw the logo from scratch to capture the detail perfectly. Often times a designer will charge just as much as a new logo, as the time involved is quite significant.
Once the logo is completed, your designer will be able to provide your logo in vector and raster formats.
Here is an example of a vector conversion recent project of ours:
As you can see, a non vector image can get quite blurry and look unprofessional when blown up for print or even web use. By converting it to vector format, we never lose resolution and looks crisp at any size.
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