YES. While Meta tags have lost much of their weight in the determination of rankings, the Title tag <title> still remains very important in page indexing and search engine optimization. While the Title tag isn’t really a Meta tag, it is still worth discussing here.
It takes widespread market research and keyword analysis to come up with the appropriate content for your title tag. We use tools such as the “Adwords Keyword Tool” to determine the macro-market on the site and then we zone in on the terms that produce the best ROI. If your web page is about multiple topics, you can separate them with commas, pikes, or hyphens within your title tag.
The description Meta is used by search engines widely and should be a concise summary of the page. You generally want to stay in the 200 characters range and stay away from keyword stuffing. This summary or description should be user friendly and not made for the search engines, however you definitely want to keep the keywords at hand in mind when writing this. If you choose not too use a description Meta tag, most major search engines will scan your page for the appropriate text.
If you are serious about natural rankings for your website, than don’t totally count out Meta tags. We generally only focus on the Title, Description, and Keywords tag, however some web companies will use the others available such as Ratings, Robots, etc. Do your research and come up with unique tags for all your pages.
While quality content and offsite marketing is dominate, you want to make sure your web page is search engine friendly by covering all the bases.