In today's emerging web marketplace, a website needs to be designed and coded around the major search engines to ensure proper and accurate rankings. At SFC Design Group, we go the extra mile to ensure your website is not only cutting edge and graphically appealing, but also using the latest technologies recognized by major search engines.
We recently worked with the management of the Hollywood Beach Florida Motels. The website features a custom design and search engine optimization along with an online reservation form system. The site includes search engine friendly features such as a text link navigation menu. There is a small photo gallery in place that uses javascript to open in a new window sized accordingly.
Here is a screenshot:
All email accounts are set to use POP3.
Username: name@mywebsite.com (use your full email address)
Password: ******
Incoming Mail Sever: mywebsite.com
Outgoing Mail Sever: mywebsite.com
Webmail: mywebsite.com/webmail
While ROI (Return On Investment) is the most important factor of your pay-per-click campaign, Google and other popular PPC programs make it easy to track this through conversions.
Here is the definition of a conversion tracking from Google:
What is conversion tracking?
In online advertising, a conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead. Google has developed a tool to measure these conversions, and ultimately, help you identify how effective your AdWords ads and keywords are for you.
It works by placing a cookie on a user’s computer or mobile phone when he or she clicks on one of your AdWords ads. Then, if the user reaches one of your conversion pages, the cookie is connected to your web page. When a match is made, Google records a successful conversion for you. Please note that the cookie Google adds to a user’s computer or mobile device when he or she clicks on an ad expires in approximately 30 days. This measure, and the fact that Google uses separate servers for conversion tracking and search results, protects the user’s privacy.
In general terms we track from the point to where the user searches for your term, clicks on your ad, and then purchases a product, fill out a request form, or any other form of lead.
If we see a keyword set is not converting than we generally investigate and adjust budgets towards keywords that do convert. The first month or two generally consist of us making these tweaks daily to optimize your campaign and get it converts at the highest potential. From that point on, we do small tweaks and market research that help to improve sails and ROI.
Here is a screenshot from a client of ours that is highly optimized and doing very well in their niche market.
For every $16.35 spent, the is a conversion.
Is your campaign optimized well? Is it worth you hiring a professional to do so? You may be losing hard earned dollars by not doing so.
In today’s global market, you have many options when choosing a web design firm. At SFC Design Group, our success stems from our own websites and carrying the expertise directly to our clients. We own and maintain several websites that give us the edge when providing web marketing services to our customers.
One example of a website we own is ReelReports.com. We use this site to allow fishing guides from all over the world to promote their business. We are constantly staying on top of the latest in search engine optimization along with the latest shifts in web technologies. We bring these technologies directly to our clients and save them time and money.
Our recent client Intransit Trucking, Inc., South Florida Trucking needed a custom online tracking system to track deliveries from picked up to delivered. The system needed to be easy to use by both the client and customers of the client.
We custom developed the entire system in PHP/MySQL where the package details are stored in a database and processed quickly and efficiently.
The admin logs into a secure control panel where he can create the delivery and constantly edit and update the status including:
The client has the option to view the reel time details online and then print the entire sheet by way of an easy “print this page” link.
Here are some images from the live shipping/tracking application:
This week had the opportunity to work on a South Florida LTL Trucking Company website. Intransit Trucking offers LTL trucking services in Miami Dade, Broward, and Palm Beach counties. The website features form submission scripting and a custom online tracking system in development. Check out the website live at http://www.intransittrucking.com
Time and time again we get a call from a client that knows a friend that said he/she can build them a cutting edge website that will out perform their wildest expectations. Well, time goes on and soon enough we get the call that usually states, “My web guy built me a nice site, but we are not receiving business from it and we can’t get him to make updates”.
In most cases doing business with friends and family leads to disaster, especially when you don’t pay them to create a powerful marketing tool such as website. A website must be updated frequently and you must have your web guy on a short leash to make this happen.
A professional web design company can offer you far greater value than your friend in college that has his own web page and states he can provide your company with one. At SFC Design Group, our staff including myself is educated in not only the latest technologies in web design, but in Marketing, Business, Information Technology, Accounting and Finance. We provide you with offsite marketing that helps in better search engine rankings. We also offer print marketing such as business cards, post cards, brochures and more to gain exposure to a down market.
By bringing our clients a vast knowledge of business, we can provide you with the most effective website for your company. Every site we create is designed with one simple objective: INCREASE PROFITS.
Most small businesses that decide to have a friend develop their website that does not specialize in web design, do so for budget purposes. However while the company does not have a large initial expense, the overall expense of a poorly designed website is far greater.
Do your company a favor and find a professional web design company that offers more than just web design. There are many aspects to web marketing that a person/company needs to be versed in to offer your business the best value.