We had the pleasure of working with Bryan on one of his tournaments “Watercraft Challenge”. The main goal was to bring the website online in a cutting edge and functional manner within a reasonable timeline as the tournament date approaches. With websites like this, our graphic design team likes to feature black backgrounds that really make the website stand out from the competition. The website features online registration and secure payment processing.
The site also featured custom logo design.
Check out the live site:
http://www.watercraftchallenge.com
Often times a website will start with a logo design. The logo design process is the similar of the website, where we bring our ideas along with clients to pump out a highly professional graphic. Our professional graphic design team is ready and usually can get you a set of drafts within one week.
In a recent case, we spoke with Brandon of Fisheye Fishing Charters about his upcoming web project. While he had a logo already, it was lacking the cutting edge look he was looking to portray in his business. He supplied us with a couple pictures of his shirts and hats, along with a hand drawing of the logo.
While we loved the base of the idea, the logo needed to be redrawn from scratch to give it the look we had in mind. In this case we give the client a slight break on pricing since much of the logo idea was already done and we didn’t have to come up with several drafts and ideas.
Take a look at the images below that clearly display the before and after. Stay tuned for the website launch shortly.
This logo is 100% vector format and can be used in high resolution printing such as business cards and apparel.
In our business, we do logos and corporate identity almost daily for our clients. We only offer custom logo design in one form, and that is Vector format done in Adobe Illustrator.Vector graphics use geometrical lines, points, and curves to draw images and artwork. The advantage of a vector graphic versus raster graphics is that you can expand the image or graphic as large as you want without losing resolution. This is highly important when printing business cards, brochures, and other forms of print marketing in 300 DPI.
For web purposes we use 72 DPI and a vector graphic may not be needed, however it is always helpful to provide your designer with the vector form of your logo.
Converting a logo from .gif or raster format to vector format can be quite the task depending on the detail in the art. While Adobe Illustrator now how a trace program, we don’t use it nor recommend it. It is best to redraw the logo from scratch to capture the detail perfectly. Often times a designer will charge just as much as a new logo, as the time involved is quite significant.
Once the logo is completed, your designer will be able to provide your logo in vector and raster formats.
Here is an example of a vector conversion recent project of ours:
As you can see, a non vector image can get quite blurry and look unprofessional when blown up for print or even web use. By converting it to vector format, we never lose resolution and looks crisp at any size.
