We have worked with many of our clients to achieve top search engine rankings for many competitive keywords. In many niche markets this often is enough to dominate the market, however your competitors may pump away at great ROI’s (return on investment) by paying to be on top of you via pay-per-click advertising.
When doing a simple search in a major search engine, you may find one to three ads that are sponsored that appear above the number 1 ranked site. These websites are paying to be in these spots in the various PPC (pay-per-click) advertising programs. While the cost may be great, the return may be even greater. You will also see the PPC advertisers on the right side of the page, all of which are bidding to be ranked on top of each other.
While your competitors would love to have your natural rankings, they definitely are not out of the game. In establishing a search engine optimization plan and goal, your competitors have the ability to appear on the page they want for any keywords while going after natural rankings. While the exposure is highly related to the amount of budget, PPC advertising can be extremely effective when in the right control.
Well, why do we recommend that our clients with good natural rankings use PPC in combination? It is simple, to cover your bases and maximize online exposure. You may be surprised to know that many users are trained to look to the PPC ads on the right side of the page for more relevant website pertaining to their search. Where does this leave the hard working natural ranked sites? We’ll just say that we are working with many of our clients to keep quality sites, hence strong natural rankings. And once we added PPC to the marketing formula, a whole new sea of visitors and business flooded in.
It many cases, some sites just can’t get good rankings for all the keywords that they are targeting. There may even be keywords that produce business for you that your site is no where to be found on. This is where a good keyword tool and research comes in for your PPC campaign.
When we put up brand new sites for clients, they are all built around the major search engines and main targeted keywords. However, nothing is going to happen overnight and instead of hiring an SEO company to go after the natural rankings, we would prefer to see you have a PPC professional working a highly optimized campaign for you.
You see we are in the business to help you gain business, and a professionally PPC marketing plan can give you results faster than any SEO plan. We can generally get you started in a few days and have the potential customer on your site just as fast. This will allow you to truly put your new website to the test, while going after natural rankings at the same time.