YES. While Meta tags have lost much of their weight in the determination of rankings, the Title tag <title> still remains very important in page indexing and search engine optimization. While the Title tag isn’t really a Meta tag, it is still worth discussing here.
It takes widespread market research and keyword analysis to come up with the appropriate content for your title tag. We use tools such as the “Adwords Keyword Tool” to determine the macro-market on the site and then we zone in on the terms that produce the best ROI. If your web page is about multiple topics, you can separate them with commas, pikes, or hyphens within your title tag.
The description Meta is used by search engines widely and should be a concise summary of the page. You generally want to stay in the 200 characters range and stay away from keyword stuffing. This summary or description should be user friendly and not made for the search engines, however you definitely want to keep the keywords at hand in mind when writing this. If you choose not too use a description Meta tag, most major search engines will scan your page for the appropriate text.
If you are serious about natural rankings for your website, than don’t totally count out Meta tags. We generally only focus on the Title, Description, and Keywords tag, however some web companies will use the others available such as Ratings, Robots, etc. Do your research and come up with unique tags for all your pages.
While quality content and offsite marketing is dominate, you want to make sure your web page is search engine friendly by covering all the bases.
“What a pleasure it is to find a team like SFC Design Group to work on a complete makeover of my web site (http://www.bahamalure.com). I could not be happier with the quality product SFC produced and combined with the speed and efficiency that it was done in, that really makes it special! Delivering more than the customer expects – SFC and BahamaLure.”
Sincerely,
Alan Wardle
BahamaLure
Adapting modern search engine optimization techniques to your website may lead to a dramatic increase in traffic and profits. A clearly presented navigation menu can make or break your website in today’s competitive online market.Many web development companies are still missing the point on developing the navigation menu in text links and css (cascading style sheets). By effectively coding a text link menu, you allow search engines to read the link and page you are sending them to. The page loads will also be faster, as the site does not load images for the menu.
If you see a web design company that primarily uses images as navigation, I wouldn’t count them out right away, but ask them to show you sites they have done with a text link system and request it to be done in your upcoming project.
There are only so many web fonts to work with and you may find that a grungy website or graphically appealing site may be better suited with a cool font in the navigation (through image navigation). If you do this, it is highly advised that you put another navigation menu in the footer of the site using text links, effectively drawing a site map.
CSS is extremely powerful and you can control rollover colors, underlines, etc. all within one single file. This eliminates the need for javascript or flash to handle these components. This may also result in faster page loads.
If you are serious about good rankings in the top search engines, than have your site designed and coded accordingly. Here at SFC Design Group, we do several projects each month which involved revamping a poorly coded website to have several technical features such as this one. Most of our sites will always see a text link navigation system as we want our clients to have the edge and take advantage of high search engine rankings to increase revenues.
Bryan, of Extreme Events was referred to us by one of our good friends. The project was to start with a logo and tie it into an exciting website. All our logo designs are 100% custom and drawn from scratch. By taking the clients ideas and our own, we come up with first stage drafts.
We gave Bryan several variations to choose from and he ultimately went this one:
This logo is 100% scalable vector resolution and will print extreme well and look great on the website. Stay tuned for the website to launch.
We were a small ergonomic business just getting started, we needed a web-site and had no Idea where to start or what to do. We didn’t want someone to over charge us for a site with things we didn’t need. SFC Design Group came to the rescue! They let us add the things we needed and used our ideas as a guide line for the site. Mike set up our web-site, it is GREAT! SFC Design always has the answers for any question we might have, even made great suggestions that has put us on the map. Thanks Mike and the guys at SFC Design, our business is booming!
Rachel McKelvey
Sherri Pate
ErgoDynamics LLC.
http://www.Ergo-Dynamics.com
“Our company needed a website in order to reach our target clients world wide. After speaking with several design firms SFC seemed to fit our needs. From logo design to website design SFC has gone the extra mile to make our project functional and user friendly. They not only built our site to fit our present needs but had the foresight to build a site that would adapt to our future needs. The SFC staff has always been available anytime we have had any questions, concerns or design changes. We are confident that we made the right choice for our internet and web design needs.”
Jerry L. Manning
Florida Suncoast Properties
Our long time client “Bluewater Movements” has grown to the largest tournament trail in South Florida. Jamie Bunn (Tournament Director) came to us looking to offer live results as a billfish release happens. Specializing in functionality and online database, we brought our expertise together with the specs of the project.
In the end, the Bluewater Movements team was able to provide reel time updates to the site through an admin panel. The results page features a live refresh every 45 seconds to allow users to remain on the page without having to manually refresh. With an easy to use database entry system the live feed went smoothly.
By adding the live results feed, traffic was over 8 times the average, making the Billfish Challenge Live Results a Success.
